BYM in 'Good Morning US'

Born on Maui, Made to Move: The Story of BYM Maui

(excerpt from article Read whole article HERE)

Where art meets motion, BYM Maui transforms island inspiration into wearable confidence and color.

The first spark of BYM Maui was not a business plan but a brushstroke. Founder and Creative Director Victoria Bakshi Yudis stood before a canvas in her Maui studio, painting what she describes as “pure energy in color.” That painting soon found its way onto a surfboard, then onto fabric, and finally into motion on people living, moving, and shining under the island sun. What began as art became movement. What began on Maui became BYM Maui.

Every piece tells a story. Each pattern is born from Victoria’s original artwork, translated into athletic wear that celebrates life in motion. “I wanted BYM to feel like putting on a piece of magic,” she says, “something that lifts your spirit the moment it touches your skin.”

From Canvas to Community

For over fifteen years, Victoria has been designing and creating from her home on Maui, building a brand deeply rooted in authenticity and aloha......